Describe the project
Problem, audience, early evidence and team.
FORMULA VENTURE / SELECTIVE PARTNERSHIPYour idea.
Your idea.
Our technology.
A business, together.
Have you identified a real need and want to build a digital product? For projects we select, we join the team as a technical and equity partner.
Prepare your proposalWHAT WE BRINGThe partner that turns
The partner that turns
an idea into a product.
We design and build the agreed initial software and technology product, without a cash development fee for that initial work. The proposed consideration is 30% equity in the company taking the project forward.
- Product and user-experience design
- Software architecture and development, with AI where useful
- Agreed checks, initial release and documentation
WHAT YOU BRINGMore than an idea.
More than an idea.
A team ready to build.
You and your team bring knowledge of the problem, access to the market and operational commitment. The proposed initial 70% remains with the founding team.
- A concrete need and customers to engage
- Validation, commercial development and business leadership
- Time, responsibilities and resources to agree together
From proposal to partnership.
Assess the fit
Demand, feasibility, sustainability and mutual commitment.
Agree the partnership
Initial product, equity, roles, costs and conditions.
Build the first product
Development and release against agreed milestones.
A clear proposal, from the start.
Which projects are a fit?
Startups and innovative businesses launching a digital product, with a credible market and an engaged team. For an existing company, we assess a future project company or another specific agreement: we do not automatically acquire 30% of the existing business.
What does the initial work cover?
A product and technical scope defined in writing, with milestones and delivery criteria. This is not unlimited free development. Hosting, hardware, licences, AI usage, third-party services and company costs need an agreed budget; they are not automatically included.
When does equity take effect?
Only after selection and signed dedicated agreements. Equity, any milestone-based vesting, contributions, governance, intellectual property, support and exit terms must be defined with professional advisers. Applying neither creates equity nor starts work. The 70/30 split is an initial proposal, not protection against future dilution.
Is this the Academy fee split?
No. Formula Venture concerns company equity. In the marketplace, 30% is a commission on the service fee and 70% goes to the creator under the collaboration agreement. These are separate models.
Selection is not automatic. We do not promise funding, customers, income or business success.
START WITH THE PROBLEMTell us why
Tell us why
it is worth building.
You do not need a perfect pitch. Start with the people you want to help and what you have learned. Avoid trade secrets and confidential data in this initial draft.
This form prepares a proposal on your device. Team submission is not active yet; proposals are not automatically received.